About the B-EAGER Initiative
B-EAGER stands for Bowen – Education & Advocacy, Generating Evidence & Research.
We are a collaborative initiative established to build a stronger, evidence-informed future for Bowen Therapy and Oncology Massage in Australasia.
Formed in 2024, B-EAGER brings together key professional and training organisations to:
Foster shared leadership in research and education
Unite our professions under a common research agenda
Advocate for thoughtful, ethical, and rigorous data collection
Strengthen our collective voice in health policy and education
At the heart of our work is the belief that building research capacity empowers practitioners to contribute meaningfully to the evolution of care. By supporting case reporting, outcome measures, and academic partnerships, we’re creating space for real-world insights to be translated into credible, publishable research.
Practitioner engagement is key to the success of the initiative.
Our vision
Our vision is for Bowen Therapy and Oncology Massage to be recognised and integrated within the health care system as safe, effective, patient-centred complementary therapies. We see Bowen Therapy and Oncology Massage playing a vital role in delivering high-quality care, ultimately improving people’s health outcomes and overall well-being.
We aim to achieve this vision by:
- Strengthening organisational and individual research capacity and capability
- Establishing a strong, practice-based research culture
- Promoting the routine use of patient reported outcome measures - PROMs
- Elevating the professionalism of our workforce
- Gaining greater recognition among healthcare providers, policy makers, and consumers
The B-EAGER mission
The B-EAGER Initiative will lead the development and implementation of collaborative efforts to grow research capacity across our organisations and workforce.
It aims to
strengthen our professionalism and foster active engagement in generating and sharing research that demonstrates the safety, efficacy, and consumer satisfaction of Bowen Therapy and Oncology Massage.
The initial scope and focus of the B-EAGER Initiative is weighted as stated below. As development objectives in these areas are achieved, the weighting will be reviewed.
Research Capacity Building activity – 90%
Research Output activity – 10%.
Strengthen research capacity within the Bowen and Oncology Massage professions
Promote shared standards in education, training, and communication
Support leadership in academic partnerships and evidence-based practice
Encourage the publication of outcome data
Focus Areas:
- Research Training
- Academic Partnerships
- Case studies and Reports
- Patient-Reported Outcome Measures
Our Founding Members
Each organisation brings experience, expertise, and a shared commitment to building a stronger, research-informed future.
Bowen Therapy Federation of Australasia
The BTFA is a central source for professional development for Bowen therapists across Australasia. As a peak industry association supporting Bowen therapists, we provide a portal to accessing training and development to stay current with industry standards and requirements. We also provide extensive, regularly updated information about Bowen therapy.
Bowen Association of Australia
The BAA is the organisation providing professional guidelines, promotion and support for Bowtech® Bowen Therapists in Australia. Our members are nationally recognised as Registered Bowen Therapy Practitioners, who meet the BAA standards of education, ethics and insurance. The BAA supports the training arms of Bowen, the Bowen Therapy Academy of Australia and Bowen Training Australia and we are committed to maintaining the highest standard of education and training of Bowtech® Bowen Technique.
Bowen Therapy New Zealand
Bowen Therapy New Zealand association administers over 100 registered Professional Practitioners and works closely with the Training arm of the Academy’s registered Instructors to train and support its many members throughout the country. Our Mission is to support and promote Bowen Therapy as a gentle effective non-invasive therapy for all ages. Our Professional registered Practitioners maintain the ongoing educational requirements of “Bowtech – The Original Bowen Technique.”
Bowen Training Australia
Bowen Training Australia
RTO #41134 (BTA) is Australia’s only Registered Training Organisation dedicated exclusively to Bowtech Bowen Therapy. As a Not-for-Profit organisation, BTA delivers both Certificate IV and Diploma-level qualifications.
BTA is supported by a team of experienced and committed trainers who uphold high standards in both clinical practice and education, helping to build a skilled and confident Bowen Therapy workforce.
Oncology Massage Global
Oncology Massage Global provides comprehensive, accessible and expert online education to therapists worldwide. Our mission is to empower therapists with the knowledge, skills, and confidence to offer safe, compassionate care to individuals affected by cancer and cancer treatment, improving their quality of life and supporting their path to wellness.
Fascial Kinetics
Fascial Kinetics is a version of Bowen Therapy which sets the standard in Bowen education. The Fascial Kinetics course honors the tradition of Bowen, but grounds it in science and balances it with heart. It differs from other Bowen schools in that its curriculum is based on a holistic model.
we grow stronger in how we deliver care.
Growing evidence is a promise for the future of Bowen Therapy and Oncology massage
Why It Matters
Bowen Therapy and Oncology Massage are hands-on modalities that support clients with complex and chronic conditions. By integrating formal tools to gather evidence, we become trusted messengers in the health system. By working together, we are shaping a more visible, credible, and confident future for these professions.
Priority research topics include:
Bowen therapy
Arthritis management
Depression from chronic pain
Lower back pain
Headaches and migraines, including concussion management
- Mental Health: Wellbeing and Function
Oncology massage
Pain Management
Anxiety and Wellbeing Management
Where We Are Now:
Establishing a Research Culture
We’re at the beginning of a long-term journey — laying the foundation for credible, consistent, and practitioner-informed research in Bowen Therapy and Oncology Massage.
This early stage is focused on creating the mindset, tools, and support needed to grow a confident, evidence-aware profession.
What’s Next
Building research literacy
Supporting practitioners to understand research basics — what makes evidence strong, and how to engage with it.
Trialling outcome measures
Introducing tools like PROMs (Patient-Reported Outcome Measures) to help capture what clients are really experiencing.
Developing structured case reporting
Offering templates, guidance, and support so that case studies can become credible evidence over time.
Forming academic partnerships
Collaborating with research leaders and institutions to guide our methods and mentor future contributors.
Nurturing a research mindset
Encouraging practitioners to reflect, document, and question: “What do I know?” → “What can I measure?” → “What can I contribute to the profession?”
Collaboration and communication
More therapists contribute to dialogue (evidence base) about safety and efficacy of their practice.
Laying this groundwork now, ensures Bowen Therapy and Oncology Massage can speak the language of research — and be recognised for the care, insight, and outcomes they provide.
Get Involved
Are you a practitioner, educator, or researcher interested in strengthening the future of Bowen Therapy and Oncology Massage?
Sign up to receive B-EAGER updates and research initiatives.
Contact Us
“We are planting a tree we may never sit beneath — so that those who follow can rest in the strength of evidence and community.”
B-EAGER Founding Statement
We acknowledge the Traditional Custodians of the land on which we work and gather. We pay our respects to Elders past and present, and extend that respect to all Aboriginal, Torres Strait Islander and Māori peoples today.
We recognise the enduring connection First Nations peoples have to land, waters, culture and community — and we honour this connection through our commitment to learning, listening, and contributing to a future of shared healing and respect.